HUG and Granitor: Four Cars Reach the Ukrainian Border

When the world feels its darkest, actions like these are what bring light. Last week, four Granitor vehicles went on a journey that began here in Gothenburg and ended at Ukraine’s border. 

These vehicles were packed with generators, thermal blankets, medical supplies, and other essentials needed where it matters most – in Ukraine. 

A Journey Filled with Meaning 

The journey for the cars and the team was more than just physical transportation - it was a symbol of commitment. Through Poland and onwards to the Ukrainian border, the team from Granitor, has shown that these kinds of actions make a big difference. 

Granitor’s Perspective: Values in Action

Granitor's involvement in this project reflects their values and their desire to contribute to abetter world.  Thorbjörn Olsson, Division Manager South at Granitor, emphasizes the importance of living by the company's vision: 

I think we all have a responsibility to help. You see everything that happens on TV when you sit at home, and it's one thing to donate money [...] What we contribute is to do something by ourselves. When you ask yourself: ”Why do we help and why do we do this? The question has a very simple answer. Why not?”

Stefan Wide, Regional Manager at Granitor, shares the same view and adds the importance of living by the company's vision: 

"This is a way for us to bring our vision to life. It gives meaning to why we exist as a company. Driving these cars and knowing they will help down there—that’s where we see our values in action." 

This collaboration between Granitor and HUG (Help Ukraine Gothenburg) shows that making an impact doesn’t always require massive resources—it starts with a willingness to act. 

FutureCollaboration and Inspiration 

We look forward to continuing to build partnerships like these, where businesses, organizations, and individuals come together. Nadiia Kvasha, one of Hug's founders puts it this way:

‍“For us, working with you at Granitor is very important, it is an example of how we can make a difference together.”

The vehicles handed over at the Ukrainian border will now be repurposed and prepared for close-to-combat zone usage in the city of Bucha. This transformation will help save lives in critical areas near the frontlines. 

Hug would like to express its deep gratitude to Granitor and everyone involved for this great cooperation.  

Together, we can create a better future - one action at a time.